Meaning, Effort, Bacon In pop culture-land, relevance is all about now. Who’s hot. What’s trending. But if you’re like me, that definition is deeply unsatisfying. And the experts are on our side. Remember Deirdre Wilson & Dan Sperber–the cognitive scientists who described relevance as something that “yields positive cognitive effect”? They are leading theorists in

A WALK ON THE BEACH On the morning of July 19, 2015, I pedaled my bike downhill towards certain failure. It was a Sunday, 7:30am and chilly. I was headed to the beach. My museum—the MAH—was holding a 130th anniversary party for the first surfers in the Americas. On July 19, 1885, three teenage Hawaiian